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The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, by Philip Segal
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About the Author
Betsy McGinn CEO of McGinn eComm: As Seventh Generation's first eCommerce channel director, Betsy pioneered the company's innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon. Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural products brands to successfully launch, optimize, and recalibrate their Amazon business. From product development and profitability analysis to alignment of their multifunctional teams, McGinn eComm guides clients through every step of this complex channel, helping to ensure successful and profitable online businesses. With more than a decade of eCommerce experience, Betsy is a thought-leader and regular speaker at workshops and conferences globally.Philip Segal, Founder of Digital Native agency: As the digital strategist behind nutpods' wildly successful online presence, Phil began his career in digital marketing with an SEO internship in 2006 after a change of heart about law school. This experience led to several more opportunities to manage digital channels for a wide variety of clients ranging from small businesses to national brands. With special expertise in executing media campaigns, with budgets ranging from platform minimums to over $1 million per month, Phil has years of experience in hands-on management and achieving aggressive growth for his clients while working with top talent across the digital space.
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Product details
Paperback: 182 pages
Publisher: Authority Publishing (March 7, 2019)
Language: English
ISBN-10: 194964202X
ISBN-13: 978-1949642025
Product Dimensions:
5.5 x 0.5 x 8.5 inches
Shipping Weight: 8.5 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
5 customer reviews
Amazon Best Sellers Rank:
#162,413 in Books (See Top 100 in Books)
Brand building for today! I learned so much about eComm and what it takes to be successful in a world sans brick and mortar. This is a must read for any small business owner or marketer. The landscape has changed since most brand managers were in b-school and this is a great resource as to why!
Most 'Amazon professionals' come from Amazon, and while they are well-versed in the technical side of things, they aren't intimately familiar with the client-side perspective (branding, multi-channel GTM strategy, etc.). This book is one of the most helpful tools because it covers everything you need to know about doing business on Amazon with the broader business perspective in mind.
Really useful, practical advice that the average Amazon entrepreneur can implement. Very happy not to waste any more time searching articles and blogs for each individual topic. Here it is all in one book. Highly recommend for anyone trying to crack the code and I’m relieved to have found this.
Most of the "Sell on Amazon Books" are full of theory or old past case studies, and are usually written by information marketing guys who aren't currently selling on Amazon. As someone who's business is primarily on Amazon I can tell you that the authors provide the most recent, effective and update strategy for new brands to go to market on Amazon. I paid a consultant many thousands of dollars for some of the same strategies described in this book.
This is a great book and a very helpful guide for anyone trying to sell on Amazon. It is especially useful for those who want to build a brand on Amazon and create a sustainable business and operation. The authors know what they are talking about, highly recommended!
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